Physic hosted the March 2010 Berkeley Entrepreneurs Forum at UC Berkeley's Haas School of Business:

http://entrepreneurship.berkeley.edu/bef/mar10forum.html  (See link below for video of this event)

Citizens in the United States and communities around the globe are witnessing, causing and feeling the complex interplay between issues of personal health and planetary health. Individual and collective actions are impacting the quality of the air we breathe, the water we drink, the food we eat, and the ecosystem we leave for our children and grandchildren. Our behaviors are catalyzing changes in the environment that in turn are causing changes in our physiological health, psychological well-being and social infrastructure. A recent study from the Institute for the Future states: "We are now learning to link our personal health not only to our immediate environment but also to the larger ecologies in which we live - and to the whole ecology we call planet Earth. We are coming to relate the sustainability of the planet to the sustainability of our health as never before."

Equipped with more powerful tools from the fields of life sciences, information technology and social psychology, we are gaining a deeper understanding of the perils of our actions but also the opportunities for resilience and recovery. An exceptional panel of thought-leaders from diverse fields examineD the convergence of health and sustainability - sharing personal stories, business advice and actionable recommendations.

Featured Speakers:

Speaker Biographies:

Julie Gerberding, M.D., M.P.H.
Former Director
U.S. Centers for Disease Control and Prevention (CDC)

Julie Gerberding is President of Merck's $5 billion vaccine business. Previously, Dr. Gerberding led the Centers for Disease Control and Prevention (CDC) as director from 2002 to 2009. During her tenure as the first woman director at the CDC, Dr. Gerberding led the agency during more than 40 emergency response initiatives for health crises including anthrax bioterrorism, food-borne disease outbreaks, and natural disasters, and advised governments around the world on urgent public health issues such as SARS, AIDS, and obesity. She joined CDC in 1998 as Director of the Division of Healthcare Quality Promotion, NCID, where she developed CDC´s patient safety initiatives and other programs to prevent infections, antimicrobial resistance, and medical errors in healthcare settings. Prior to coming to CDC, Dr. Gerberding was a faculty member at the University of California at San Francisco (UCSF) and directed the Prevention Epicenter, a multidisciplinary research, training, and clinical service program that focused on preventing infections in patients and their healthcare providers. She received her undergraduate degree and her M.D. from Case Western Reserve University. Her internship, residency, and clinical pharmacology training were all at the University of California, San Francisco (UCSF), where she worked in a range of clinical, research and teaching roles prior to joining the CDC in 1998. Dr. Gerberding received her Masters of Public Health at the University of California, Berkeley in 1990.

Dara O'Rourke, Ph.D.
Founder & CEO
GoodGuide, Inc.

Dara O'Rourke is an Associate Professor at the University of California, Berkeley, and the co-founder of GoodGuide, Inc. Dara has spent the last 20 years researching the impacts of global production systems. He has recently applied this research to a startup - GoodGuide - which has built a suite of tools that provide information about the environmental, social, and health performance of products and companies to consumers at the point of purchase (through web and mobile applications), and that empower people to screen and compare products based on their personal values and concerns. Dara's work has been featured in The New York Times, The International Herald Tribune, The Boston Globe, The Los Angeles Times, The Economist, Business Week, Newsweek, Time, CBS, ABC, NPR, and even O - the Oprah Magazine. Dara has served as a consultant to the World Bank, the United Nations Development Programme, the Organization for Economic Cooperation and Development, and a wide range of non-governmental organizations. He was previously a professor at MIT.

Adam Werbach
Global CEO
Saatchi & Saatchi S

Adam Werbach is Global CEO of Saatchi & Saatchi S and the author of the new book Strategy for Sustainability, published by Harvard Business Press. Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Adam was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, he has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency, Saatchi & Saatchi S. As Global CEO of Saatchi & Saatchi S, Adam guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Adam worked with Walmart to engage the company's 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project ("PSP"). Twice elected to the International Board of Greenpeace, Adam is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O'Reilly Factor to Charlie Rose. He lives in San Francisco's Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.

Moderator:

William Rosenzweig

Managing Director

Physic Ventures

William Rosenzweig is co-founder and Managing Director of Physic Ventures, a venture capital fund whose mission is to invest in keeping people healthy. Physic Ventures provides capital and business building expertise to outstanding entrepreneurial teams focused on implementing category-creating innovations for personal and planetary health. Based in San Francisco, Physic Ventures manages over $200 million and specializes in helping businesses bring technology-enabled solutions to market that address opportunities in consumer-driven health and sustainable living. For the past twenty years, Will has blended his work as an entrepreneur, professor and investor to explore ways that innovations in business can generate meaningful financial returns and positive social and environmental impact. He was the co-founder and CEO of the Republic of Tea (and co-author of the best-selling book by the same name), Sr. Vice President of Odwalla and a member of the founding team of LeapFrog. He was on the faculty of the Haas School of Business for nearly a decade, teaching the MBA course in Social Entrepreneurship and serving as faculty advisor to the Global Social Venture Competition. He was an advisor to the Rockefeller Foundation's ProVenEx initiative and more recently has been involved in network innovation models, designing collaborations between entrepreneurs, investors and multi-national corporate partners to address some of the 21st century's greatest challenges.

Video