Yummly Snaps Up $6 Million In Series A Round for Digital Kitchen Platform

Reuters / March 21, 2012

Food Website is Really Cooking with Rapid Growth and New Funding from Physic Ventures, Unilever Corporate Ventures and Returning Investors


PALO ALTO, CA — Yummly.com, the leading recipe search platform, today announced that it has closed a $6 million Series A funding round led by Physic Ventures, with contributions from Unilever Corporate Ventures, Harrison Metal Capital, First Round Capital, Intel Capital, The Harvard Common Press, and angel investors. Andy Donner of Physic Ventures and Andy Porteous of Unilever will join the company’s board of directors. Yummly will use the funds to further expand its team, scale its marketing efforts and add new features and functionality to the site.

”Innovative solutions that help people cook and eat healthy, flavorful meals are core to Physic Ventures’ mission of investing in keeping people healthy,” said Physic Ventures partner Andy Donner. “We believe that Yummly has the opportunity to assist both experienced cooks and newcomers in the kitchen by providing a comprehensive digital platform encompassing meal planning, procurement, preparation and participation.”

“Unilever Corporate Ventures invests in early-stage companies that have the potential to be strategically relevant to Unilever and can benefit from access to Unilever’s assets and capabilities, particularly in the areas of sustainable living, health, novel foods, personal care and digital marketing,” said Phil Giesler, Venturing Director for Unilever Corporate Ventures. “Yummly fits this bill well and we are now exploring how it might be able to support Unilever brands in the digital space.”

Launched in April of 2010 by cofounders David Feller and Vadim Geshel, Yummly is the only food and recipe platform that seeks to understand recipes from across the Internet and intuitively match them with its users’ tastes.

“In less than two years, Yummly is now attracting more than 4 million unique visitors each month. I am thrilled at our progress in such a short time—end user response has already far exceeded our wildest expectations,” says David Feller, CEO and cofounder at Yummly. “Buoyed by the support of Physic Ventures and Unilever, we now look forward to focusing on the continued expansion and evolution of the Yummly platform to become an invaluable digital resource for foodies and cooks of all skill levels.”

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