Physic Ventures

GoodGuide is a scientifically-based, consumer friendly guide to the health, environmental and social impacts of products and companies. The platform entails an integrated online and mobile IT solution providing consumers with the most comprehensive, credible, and actionable information available on the performance of products and companies. The company serves as an aggregator of the select information from government, non-profit, and private sector data sources, which are delivered to consumers wherever and whenever they need it - including a mobile application for iPhone.

Information is presented in multiple layers, from a patented rating of product performance to detailed descriptions of product impacts and corporate practices. This system empowers consumers to connect their values and actions in the marketplace by screening aggregated information and ratings through personal preferences and ethical standards.